How to start an email list

Today is December 6.  There are 18 days until Christmas.

If you're a product-based business owner, you already know this.  So why the reminder?

Because in addition to having 18 more days to sell, sell, sell, you also have 18 more days to build your email list so that when the January slump arrives, you have a list of your most loyal customers to keep you warm.

If you're not currently emailing your customers on a regular basis, don't worry, we can get to that in 2018.  I know you're busy right now and I wouldn't ask you to set up your email campaigns and flows when you have money to make.

But if you want to make sure that 2018 is your best year yet, start it with the momentum you're gaining now.  

And to do that, all you need to do is make a list.  An email list, that is.  


How to build an email list in 3 easy steps

1.  Make a physical (or digital) list.

To start, you can use Excel, Pages (for Mac users), Google Sheets, or even a notebook or sheet of paper (just don't lose it!).  

Include three columns:

  • First name
  • Last name
  • Email address


And that's it for step 1.  On to step 2.

2.  Ask your customers if they would like to be added to your email list when they check out.  

You can do this in a variety of ways, depending on your sales stream. 

If you're in person, you can simply ask the customer.  "Would you like to be on our email list?"  They will say yes or no.  Painless.

If you're selling online, you should have the option to collect email addresses at checkout.  Be sure to include the option to be included in marketing emails, as it is illegal and uncool to add people to your list without their permission.  

And that's it for step 2.  


3.  Add the customers to your list. 

This one probably seems like a no-brainer, but I know plenty of us who set out a clipboard at a show and never mention it to anyone, but somehow a few people sign up, and you mean to do something with it and then a year passes and you run into the list again without doing anything with it.  Don't do that.  Make a point to compile the list and keep it safe.


What's next? Christmas. Focus on that.  And along the way, add every customer that says yes (you have to ask!) to your list.

Just keep adding to your list and watch it grow.  This is the list of your business's best friends.  Don't lose it, don't neglect it.  We'll use this in the new year and you'll love the results.  


*For extra credit, choose an email subscription service and upload your list.  MailChimp is free up to 2,000 subscribers and 12,000 emails per month. There are many paid options, including my favorite, Klaviyo, which have advanced reporting, tracking, and segmenting capabilities, that we can discuss further when you have more time on your hands.  For now, back to the Holiday Hustle.  




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