There's a look that comes over peoples' faces when I ask them about their email list.
You're making that face right now, aren't you?
The email list.
Sending marketing emails to your list is like flossing. You know you should do it. You own floss. Sometimes you put it in your toiletry bag when you go on vacation. But how often do you really use it?
But the reality is, no one is more likely to buy from you than someone who is on your email list.
Read that again.
The person who is most likely to buy from you is already on your email list.
Unless you don't have an email list, in which case, start right now. Do it today.
Think of it like this.
You like spending time with friends, right? You wouldn't go out and try to find new friends every time you wanted something fun to do, would you? No, you'd call up your besties and arrange a night out.
Your customers are the same way.
They already know you.
They already like you.
They want to hear what you have to say, or else they wouldn't have signed up.
Did you know it costs FIVE TIMES more money to get a new customer than to keep an old one?
Yes, that's right. So why pay for print ads and radio spots and sponsorships when you could spend five times less and just send emails to the customers that are already warm?
I find that most people claim one or more of the following reasons:
1. I don't have the time.
2. I don't have the technical know-how.
3. It's not worth the money.
4. I don't know what to say.
So, which one is yours? Yes, you can have more than one.
Tell me what's standing in your way from sending emails to your customers in the comments and we'll work out ways to overcome them.
Want to know more stats on the benefits of customer retention? Check out this infographic from investpcro.com.