I love Etsy. Etsy was my original platform for sales that allowed me to quit my job as a high school Spanish teacher and become full-time self-employed.
My first business, Hattie Rex has two Etsy stores: one for pets and one for people. We have two because I started with pet tags, and once I ventured into jewelry, I found that people weren't interested in buying jewelry from a dog tag store. Or maybe it was just too confusing. But either way, we still have two separate Etsy shops.
I opened the first Etsy shop over 10 years ago, and between the two stores, we have made over 21,000 sales.
From 2007-2013, Etsy was our main sales source. Since then, we've been focusing more on our retail store, wholesale accounts, and now online sales through our website, but we'll keep selling on Etsy because we make money there. Although it's not our main focus anymore, we are still learning new tricks to boost sales. Who says you can't teach an old dog tag maker new tricks?
Two years ago, we started using this simple new trick.
We sent coupons to people who favorited certain products in our Etsy stores.
In the dashboard of your Shop Manager on Etsy, the right hand column contains your activity feed. You'll see notifications here when someone purchases from you, leaves a review, favorites your store, and favorites a product.
What a gift! Not many platforms let you see who your warm leads are, and even better, lets you contact them through their profile.
To contact the person who favorited you, just click on their name to view their profile. There, you'll see a link that says "Contact."
I'd recommend going in once per week and writing them a little note. You can even save your response to save you time (and don't forget to set up your coupon that you plan to offer).
And that's it! After you've offered your warm buyers a nice little incentive to click that add to cart button, just sit back and wait for the sales to come in.
Let me know if you try this and how it works for you. Chat with me in the comments below.