I had good intentions.
On December 5 I wrote all of my Hattie Rex newsletter emails for the remainder of the year. It was more emails than normal because it's Christmas, and during the time of the year that you make more sales than any other time, you send out more emails than you send out any other time. I was prepared. I was being proactive.
Knowing that my marketing emails were scheduled (and segmented, too!) made me feel relieved and empowered. The rest of the month I could focus on other necessary items and allow me to leave for my vacation knowing that I had done the work ahead of time, so now I could play.
The only way to improve your performance is to be aware of your weaknesses. I know that my sense of direction is poor, so I try to put systems in place to help myself out. When I'm in a new city (also my hometown), I use Google Maps to take me where I need to go. I don't blindly start driving and assume that I'll land at my destination. I've proven to everyone that I can't even go to the bathroom alone without getting lost.
So why do we do that with business? Why do we start with an idea and an Etsy shop (or FB page, or whatever) and expect that in a year or so we'll suddenly end up with a successful career without committing to a plan on how to get there? Without even making a plan on how to get there?
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