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2019 Annual Planning

2019 Annual Planning
    It's the first full week of January, which means if you haven't yet planned out your year, it's time to do so. At Hattie Rex, we create an ann...

The One Thing You MUST DO This Holiday Season

The One Thing You MUST DO This Holiday Season
Scrambling through the holidays?  Do this today and make your life easier.     It's early December and you're in the trenches of a great holiday...

Map out your Holiday Emails TODAY

Map out your Holiday Emails TODAY
  It's the Monday before Thanksgiving. Most entrepreneurs are falling into two categories today. One group is business-as-usual:  emails, project...

3 Easy ways to improve your writing (that have nothing to do with content)

3 Easy ways to improve your writing (that have nothing to do with content)

Confession time.  I'm a grammar nerd.

My favorite subject in school was English.  Not just literature, but grammar.

The day I learned to diagram a sentence was a total game changer, and I probably judge you for incorrectly using "your" when you really meant "you're."

But when I started learning to write for business, I had to put my grammar elitism behind.  

Sure, I still aim for perfection in spelling and grammar (notice I aim, but I also make mistakes.  oopsie), but I've learned a few tricks for writing in business that do not exist in writing for academia.

'Gram Quest, Chapter 1

chapter 1 of lightbox instagram improvement program
Last week I told you about my mission to learn how to build a following on Instagram, and to show you what I'm trying so you can try it, too, if i...

How to make an annual plan, part 4.

How to make an annual plan, part 4.

We're finally here.  The fourth and final installment of your annual plan, just in time for January to come to a close.

To recap, so far we have identified what went well and what needs improvement in 2017.  Then, we learned about SMART goals and created some for 2018, then took those goals and broke them down into small pieces, ready to tackle each day and week.

This is the week where we put it all together and populate our roadmap for the year. 

Click here to download your FREE 2018 Content Calendar.

How to make an annual plan, Part 3

How to make an annual plan, Part 3

Part 3 of annual planning.  Are we having fun yet?

To recap, so far we have identified what went well and what needs improvement in 2017.  Then, we learned about SMART goals and created some for 2018.

This week, we're going to break down those goals from annual, quarterly, or monthly goals into weekly and daily goals, because not only does it feel more attainable that way, but it also puts these agenda items on your daily to-do list so that checking them off is a no-brainer.  Basically, we're figuring out how to eat the elephant one bite at a time.

How to make an annual plan, Part 2

How to make an annual plan, Part 2

Last week we discussed our 2017.  Did you spend some time with your Balance Sheet Comparison?  Were you pleased with the results?  

Last week we also answered these questions.  If you’re just joining us, feel free to answer them now.

  1.  What went well last year?
  2.  What can be improved this year?

Now that review’s over, it’s time to set some SMART goals.

I’m not shouting. That’s an acronym.

How to create an annual plan, part 1

How to create an annual plan, part 1
How did your 2017 end in comparison with your 2016?  Have you checked?  Please say yes.  If you haven't checked, do it now!  Make a point to spend a couple hours this week looking over your finances, whether it's running a Profit and Loss statement from Quickbooks, finding that Excel file you've been meaning to update, or your trusty notebook.  

How to determine your profit margin - a quick calculator

How to determine your profit margin - a quick calculator
Whether you're selling on Shopify, at craft shows, or out of the trunk of your car, pricing matters.  If you don't know your product cost, stop everything right now and go figure that out.  I even did the math for you.  Determining your cost is tricky, but determining your price shouldn't be.  This handy Profit Margin Calculator will help you determine your selling price in order to save money and increase profits.

How to build your e-commerce site in a day

How to build your e-commerce site in a day
Do you know you need a new website, but you don't know how to build one?  Do you think you lack the technical or design experience to set up an e-commerce store?  Let me show you Shopify, and you'll have your site up and running in 8 hours or less.

How to price your products

How to price your products
Pricing is scary.  It's putting a monetary value on this thing we made with our hands.  As artists, we put our heart and soul (and often literal blood, sweat, and tears) into making our product. Pricing is complex, emotional, and often gut-wrenching. But it doesn't have to be.

Instead of pricing based on our perceived value, or worse, our competitor's prices, why not price our products based on facts and figures?