Lightroom

Your welcome series is the first date of your email relationship.  It's the first look into what they can expect from you:  How you speak.  What you like to talk about.  What your shared interests are.  

It sets the tone for the rest of the relationship and, if done well, can give them a good reason to want to read more of your emails.  

Being an entrepreneur is a lonely place to be.  It’s so lonely that you don’t realize it’s even lonely.  That’s just the way it is. You’re just alone. And you’re not sad to be alone.  That’s just your business structure. And you did that on purpose. And maybe one day you’ll have a team, but for now, it’s just you.  And that’s great! You’re living the dream. But you’re very much alone.

I left that networking event feeling more hopeful and more connected than I’ve felt in a long time.  I didn’t snag a new client, but I made some connections, shared favorite business podcasts, and found out about more networking opportunities.  And most importantly, I realized that even though I spend my days alone (also, yes, often in my pajamas and very often in my house), I’m not the only one doing this.

My mission is to try out different Instagram techniques to see which one(s) grow my following, then see if the increased following leads to increased sales.  This is an ongoing task, as no Insta account is an overnight success (maybe), but I'll be sure to keep you updated on my progress.  I'll try out all the tricks so you don't have to!

I opened the first Etsy shop over 10 years ago, and between the two stores, we have made over 21,000 sales.

Two years ago, we started using this simple new trick.

Sending marketing emails to your list is like flossing.  You know you should do it.  You own floss.  Sometimes you put it in your toiletry bag when you go on vacation.  But how often do you really use it?  

But the reality is, no one is more likely to buy from you than someone who is on your email list.