Using Freelancers To Boost Your Business

The life of the solopreneur is a busy one, but for a business to be successful, it must also be efficient. This means outsourcing jobs to freelancers so that you can spend your time working on the parts of the company where you are most necessary and effective. Follow these tips on finding, hiring and paying freelancers to help your business succeed.

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  1. Finding Freelancers

Whether you are looking for someone to build and manage your website, be your social media manager or manage your internet security, there are professionals out there waiting to be hired by a small business owner like you.

There are many websites wholly dedicated to connecting business owners with freelancers looking for work. Some online job marketplaces allow you to search for potential workers to hire for services or projects. You can read reviews of the freelancers' past performance to get a feel for former clients' satisfaction and can get information about their education and experience in their field through reading their bios. Freelancers set their price on these, so you can narrow options down by what you’re willing to pay to find the right fit.

Other online job marketplaces allow you to post your project or open position and have freelancers bid or pitch for the project or position. This saves you from having to search for freelancers by crafting listings that detail precisely what you are looking for when it comes to services, timelines and other needs. Ideally, this system results in you getting a competitive price from a qualified worker.

  1. Hiring Workers

Just as with hiring someone who would work in-house, you may want to interview potential workers to make sure they are the right fit even if their qualifications check all the boxes. Even if you have written everything out in your job description, you need to communicate to your potential employee exactly what your expectations are and ensure they understand those expectations and believe they can satisfy them.

Although the process might look a little different from your typical interview, there are some questions employers of any kind might ask potential employees such as what their past experience with similar projects are, how they feel they do under pressure and what they feel their strengths and weaknesses are as an employee. Ask to see examples of pertinent previous work.

Other questions are more specific to freelance workers. Consider asking what type of internet connection they use and what computer they have for work. Ask what time zone they’re in and if it's different from yours if they are able to work within the hours that they are needed.

  1. Paying and Scheduling

Hiring freelancers to manage parts of your business is a good move, but you need to be smart about paying them. Payroll protocols and labor laws can be complex, so you may want to outsource payroll itself. Though generally you are not required to withhold or pay taxes on independent contractors’ payments, managing these can still be tricky, and a payroll professional can save you the headache of trying to navigate these potentially expensive waters on your own. Payroll services are available online if you would prefer that over an independent contractor.

Next, you’ll need to work on scheduling, especially if you have multiple freelancers working for you. Fortunately, you can use shift scheduling software so your freelancers won’t have to worry about their schedules. The right software will make scheduling a simple and repeatable process and automatically notify freelancers when their hours have been changed.  

Being a solopreneur is a lot of work, but with the right knowledge and help, it is far easier to manage. Find and hire the freelancers who are the right fit for your business and let a professional handle the payroll so you can focus on making your business as successful as possible.


Elena Stewart is a certified life coach specializing in career guidance and a guest blogger for Lightbox.  Learn more about Elena at

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