Lightroom

How to Organize your Products when you have Unlimited Options

How to Organize your Products when you have Unlimited Options

The beauty of handmade products is that you can create literally anything. 

But how do you decide what to make when your options are unlimited?  And more importantly, how do you organize your offerings so they are easy for your customers to select and purchase?  

Website Giveaway

Website Giveaway
I'm excited to announce my first ever (and possibly only-ever) giveaway! As I work with more and more creative entrepreneurs and small businesses ...

A Frog Eating Competition

A Frog Eating Competition
I just finished reading "Eat That Frog!:  21 Ways to Stop Procrastinating and Get More Done in Less Time" by Brian Tracy.  It's a book about produc...

Must-have Hardware for Shopify POS

Must-have Hardware for Shopify POS
  When setting up or switching over a Point of Sale system for your retail store or trade show booth, the hardware can be just as confusing as the...

4 E-Commerce Myths That Are No Longer True

4 E-Commerce Myths That Are No Longer True
  I went home to Missouri recently and spent some time with my best friend Lindsey.  We've been friends since 2004.  These days, Lindsey is a bu...

Changing Course

Changing Course

I'm a big believer in saying yes to opportunities and seeing what shows up.  And what has shown up involves small businesses that know they need a better sales system but don't have time to do it, or just don't want to do it.

These are businesses that are successful but have owners who know they need an upgrade.  They also know that it takes time to research the different technologies, compare prices and features, pick the best program, learn how to set it up and implement it, launch it, train employees, and troubleshoot it, all while continuing to run their businesses.  

And this is where Lightbox shines the light on that dark corner of business.  Where we go into your basement, brush away the cobwebs, and say, "Oh shit, you have a dusty 3-ring binder and a moldy excel file back here.  Let's clean that up."

It's not just a shiny new Shopify site (although you will LOVE your new Shopify site).  It's a personal consultation about what your business needs.  About what's holding you back from taking two weeks off, or wintering in Arizona, or opening a second location for your retail store.  And then, a collaborative design process, complete with customization, app integration to suit your needs, and training for you and your employees so you aren't left in the dark once we go live.  

3 Easy ways to improve your writing (that have nothing to do with content)

3 Easy ways to improve your writing (that have nothing to do with content)

Confession time.  I'm a grammar nerd.

My favorite subject in school was English.  Not just literature, but grammar.

The day I learned to diagram a sentence was a total game changer, and I probably judge you for incorrectly using "your" when you really meant "you're."

But when I started learning to write for business, I had to put my grammar elitism behind.  

Sure, I still aim for perfection in spelling and grammar (notice I aim, but I also make mistakes.  oopsie), but I've learned a few tricks for writing in business that do not exist in writing for academia.

'Gram Quest, Chapter 3

'Gram Quest, Chapter 3
Three weeks in and we're up 372 followers, for a total of 2137! Passing 2k felt like a milestone, but the next 137 were almost easy! It's bec...

Going back to Hattie

Going back to Hattie

If I wasn't in the store every day, what would I do?  I have no children and I like to work, so not working wasn't an option.  And I had this desire to help people and to empower other small business owners to understand how to make the business side of things work.  And here we are.

But in Paris, the little stores reminded me of my own little store, and my heart missed Hattie.  I daydreamed about the display upgrades I would put in, about expanding the blog, about our window displays and sandwich boards.  And I knew that I wasn't done with Hattie.  Nor was she done with me.

'Gram Quest, Chapter 2

'Gram Quest, Chapter 2
Welcome back for week 2 of my IG trials.  Are you getting bored with this?  I know I am, but I'm also enjoying seeing these numbers climb.

'Gram Quest, Chapter 1

chapter 1 of lightbox instagram improvement program
Last week I told you about my mission to learn how to build a following on Instagram, and to show you what I'm trying so you can try it, too, if i...

Join me on a 'Gram Quest

real people try out instagram techniques to see what really works

My mission is to try out different Instagram techniques to see which one(s) grow my following, then see if the increased following leads to increased sales.  This is an ongoing task, as no Insta account is an overnight success (maybe), but I'll be sure to keep you updated on my progress.  I'll try out all the tricks so you don't have to!