Deana Albers is an independent metalsmith and jeweler in Bozeman, Montana. Her work is featured at local galleries and she travels to high-end trade shows selling her silver and gemstone jewelry. Because she meets people from all over the world who want to buy her jewelry, she wanted an online store to continue making sales once she was home from a show.
Deana wanted an easy-to-update site to sell her jewelry online. Shopify's easy-to-use interface was the perfect fit. She's able to update the page with her latest inventory, alert her customers to upcoming shows in their area, and use Shopify's point of sale system to accept credit cards and maintain inventory counts both in-person and online.
Deana loves that you can list a product once and it can be available on any combination of the online store, point of sale, and social media channels. And, if she doesn't have time to photograph each piece before she heads to a show, she can still enter it into the POS for easy recordkeeping when she sells in-person.